AGENCY-SIDE COPY LEAD
AGENCY: MADWELL

As the lead agency writer on Vita Coco, I helped see them through product innovations, new flavors—even their first major national campaign.

During our partnership I concepted campaigns and wrote everything from product descriptions and copy to social posts, OOH, and paid media. I also managed the writers on the team. Standout moments included creating their coconut oil tagline, helping to bring their “Stupidly Simple” campaign to life, and writing the campaign tagline for their lemonade flavor launch.

WHAT I DID:
Campaign concepting • Web, social, PDP, and paid media copywriting • Managed writing team