BRAND PLATFORM: CONDIMENTS WITH CHARACTER
AGENCY: MADWELL

Just before its acquisition by Unilever in 2017, Madwell worked with Sir Kensington’s on a brand strategy and positioning exercise. I managed the development of our messaging strategy and wrote what would become their brand tagline: Condiments with Character. For years, it was on every jar.

WHAT I DID:
Tagline • Messaging strategy • Copywriting • Managed writing team