CAMPAIGN: AT LAST
AGENCY: BARKER

Bali is a bra brand beloved among generations of women for a rare balance of comfort, support, and style.

We helped Bali (part of the Hanes Brand Intimates portfolio) name a new product collection, Breathe, and launch it nationwide in what would be their first major ad campaign in years.

Called At Last, the campaign meets her at golden hour. She's arriving home to the comfort of her sanctuary after a long day, where she's luxuriating in no one's gaze but her own.

WHAT I DID:
Copy creative direction across TVC, social, digital • Brand voice • Product line naming • Campaign concepting & platform