BRAND VOICE & MESSAGING

Our complex healthcare system can be daunting—even when cancer isn't part of the equation.

Working alongside a member's oncologist, Thyme Care provides a dedicated care team, 24/7 access to clinical advice from specialists and nurse practitioners, community resources, and more—all with the goal of improving outcomes and reducing costs.

I worked with Thyme Care at launch, establishing the brand voice that was clear, knowledgeable, warm, and hopeful. I also worked with the Thyme Care team to help articulate the company's values. It has since raised $95M in Series C funding.

WHAT I DID:
Established brand voice • Developed brand values • Brand guidelines • Copywriting for digital, print, email & web

Brand developed in collaboration with agency Super Okay