CAMPAIGN: THE LUMIFY EFFECT
AGENCY: BARKER

Lumify is a cult-classic eye drop with a loyal fan base. In 2024, Barker was tasked with creating a new 360° campaign that would build on Lumify’s equity as a leader in the beauty space while also bringing more conceptual storytelling into the mix. It was a big, brave move out of the brand’s comfort zone.

Our Lumify Effect spot tells a simple story of transformation and hype in a hotel—a symbolic crossroads where everyone gets to experience the magic of Lumify in a heightened reality.

WHAT I DID:
Creative direction • Tagline / platform • Conceptual development • Script writing & editing