CAMPAIGNS: MULTIPLE / ONGOING
AGENCY: BARKER

People don't tend to think highly of prunes, when they think of them at all. But as culture moves toward a food-is-medicine mindset, prunes—rich in fiber, vitamins & minerals—are, as far as we’re concerned, the next superfood in line for their moment to shine.

Over a relationship spanning several years, Barker’s goal has been to get consumers to see Sunsweet prunes as fresh and filling, but also cheeky, fun….and maybe even a tiny bit cool.

WHAT I DID:
Creative direction across the brand (including digital, social, web, video)