BRAND PLATFORM: CULTIVATING WELLNESS.
AGENCY: MADWELL

Lycored is a B2B nutraceutical company whose focus is carotenoids, the colorful, plant-derived pigments that give tomatoes and marigolds their bright color. When Lycored approached Madwell for a total overhaul of their voice and aesthetic, I wrote a new brand tagline, Cultivating Wellness, to clearly and elegantly explain their mission.

WHAT I DID:
Brand tagline