TAGLINE: IT’S PHONE SERVICE. IN AN APP.
AGENCY: MADWELL

In 2018 Verizon launched Visible, a prepaid phone service desiged to shake up a confused category. Over the course of months, dozens of creatives rallied to pitch and win Madwell the business. The team then built on Pentagram’s brand foundations, developed an ownable voice, and equipped Visible for launch and scale.

I helped run our pitch and wrote a 0:15 pitch spot that happened to end up getting made. I also wrote the tagline: It’s Phone Service. In an App. Blunt and simple, it answers the very first question anyone had: “What even is this?”

WHAT I DID:
Launch tagline • Initial pitch concepting & copywriting • Managed writing team