CREATIVE DIRECTION

For women and families, Maven is the bridge between a fragmented healthcare system and the care they need. Maven is at their fingertips between appointments, whenever they need it, at any stage of family building, with access endocrinologists, lactation consultants, sleep coaches, and dozens of other specialties.

I led a creative team consisting of designers, copywriters, and project managers serving the entirety of the organization during Series C hypergrowth.

WHAT I DID:
Creative direction across a B2B2C health tech brand (product and content marketing, social, PR, sales, events)